design plechovky Necsafé Azera Cafe alley od Yvette Gustafsson, zdroj: Czechdesign, Yvette Gustafsson design plechovky Necsafé Azera Cafe alley od Yvette Gustafsson, zdroj: Czechdesign, Yvette Gustafsson

Yvette Gustafsson: Tlumená barevnost návrhu pro mne byla výzvou

Po úspěchu předešlého ročníku uspořádala společnost Nestlé společně s organizací CZECHDESIGN další soutěž, ve které hledala nový potisk plechovky kávy Nescafé Azera. Oproti minulému roku se ale rozšířila i za hranice do Skandinávie. Pod tématem Taste of the City se snažilo více než 300 autorů vizuálně ztvárnit spojení městského života a pití kávy. Porota nakonec vybrala 18 vítězných návrhů. Za Švédsko se nejlépe umístila grafička Yvette Gustafsson.

Yvette Gustaffson, která žije ve švédském Gothenburgu, pracuje jako autorka komiksů a ilustrátorka. Vedle toho také vyučuje storytelling a sekvenční umění. Její potisk pro Nescafé Azeru zaujal díky vystihnutí mladistvého a rychlého charakteru městského života. 

Tuggtugg ilustrace, zdroj: Yvette GustaffsonTuggtugg ilustrace, zdroj: Yvette Gustaffson

What led you to enter the competition and what do you value the most on it?

I was contacted by the agency that arranged the competition, and was suggested to enter if I wanted to. At the time I didn’t think it was for me, but a few weeks before deadline I realized I had the time to enter and I had an idea about what to do as well!

What inspired your design and what techniques did you use?

I made a quick sketch of my initial thought in my sketch pad which was very simplified so I looked at a lot of pictures of the area and drew it in Clip Studio Paint, added my alien-like characters and then added some more because I wanted the feel that it’s a place for everyone, whether you’re out walking your dog, biking, walking or having a date. 

Periodic table, zdroj: Yvette GustafssonPeriodic table, zdroj: Yvette Gustafsson

What's most interesting about your design? What is the story behind the design?

I enjoy sitting at cafés, writing. I’ve also worked in a lot of different cafés so I know which areas of Gothenburg I like the most. I had the image in my head already, of people moving along to their work, school, home or away and I wanted others to see what I see. 
 
I had to make my illustration work together with the logo of the jar and the graphics on it. Usually I make illustrations and comics with strong, vibrant colors and thick, black outlines but it wouldn’t have worked well with the logo! So here I chose to work in a more toned down color palette which felt like an interesting challenge for me.

What did participating in the competition bring to you? Would you take part in it again and why?

I’m happy I eventually chose to enter, it was a real boost to my self esteem. It was so different to most things I’ve done in the past couple of years so it feels a bit surreal that I actually won. 
 
I would do it all over again, in a heart beat. However, it’s important to remember that entering a competition takes time and has no guaranteed success so the work put in has to be time efficient. I can’t spend that much time on it, and there has to be a learning aspect to it so that I feel that even if I don’t win, at least I’ve gotten something out of it that I can keep in mind in future projects.

Více o soutěži, která vznikla ve spolupráci s Czechdesign, se dočtete v tomto článku.

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